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1. List and describe the three main media used to communicate with consumers on the Internet. Summarize the ways product information is conveyed in each medium.

2. As an advertiser, what tools can you use to make your website as visited as possible?

3. You are opening a fine-dining establishment in your hometown. As part of this effort, you are considering offering a consumer frequent-diner program. Briefly describe how a frequency program works. What are the advantages associated with such a program?

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Operation Management, Management Studies

Category:- Operation Management
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