Advertising Strategy

Look at the different types of advertising shown in Table 4.2 of the text. Select one product and determine how each type of advertising strategy would be used. Incorporate concepts and examples from this week's lecture in your post.

Ethics in Advertising

Select three advertisements from three different countries using traditional advertising venues and Internet advertising venues. Assess how culture and ethics influence understanding the ad from each country.Incorporate concepts and examples from this week's lecture in your post.