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Advertising Research

As discussed earlier, market segmentation strategies can include demographics, psychographics, and Geographic's.

In a three- to four- page paper (not including the title and reference pages), explain your position and provide an abstract.

What three academic disciplines can play a role in advertising research? Examples of academic disciplines include psychology, statistics, economics, sociology, information technology, etc.

What unique contribution does each discipline make to understanding consumers and the marketplace?

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