Advertising Plan- Project

Objective: To design an Advertising Plan for an existing product or service.

Objective: To provide everyone with the opportunity to deliver a professional advertising presentation in an educational and supportive atmosphere. Everyone will be responsible for choosing a product or service and then will be responsible for developing the Advertising Plan for that product or service. Everyone will provide a written Advertising Pan in addition to a PowerPoint presentation. This document should be done in a professional style and manner (typed, double-spaced, etc.). The student is to assume that the instructor constitutes the management of the firm. The intent of this presentation is to convince management to accept the student's Advertising Plan. Remember to emphasize the advertising content in this project. This is not a marketing plan but just a paper to cover the advertising agenda for a company. Please cite work.

This is to be a professional and creative paper and presentation.

The written advertising plan should include:

Table of Contents -

I. Executive Summary

II. Situation Analysis

III. Advertising Objectives

IV. Advertising (Creative) Strategy

V. The Advertising Budget

VI. Testing and Evaluation