Advertising is an important part of an organization's promotional mix.

Questions:

During the last year, you have been exposed to a number of television advertisements. Identify and describe what you believe to be the best TV commercial that you have experienced over the last year. Why do you feel that this ad is the very best?

In this and other journals and papers: Incorporate additional research in your responses, demonstrating that you did some investigating that relates to the journal topic, and/or supports your answers. Even though this is a personal journal, it should also include some additional research as well as reflection.

For this assignment you are to write a 1 - 2-page double spaced paper, using proper APA citations.

1) Read Video Case 14.1 Taza Cultivtes Channel Relationships with Chocolate, found on page 419 in your textbook (12th ed)
1b) Watch the 7 minute video on Taza Chocolates, found at the following website:

http://coursemate.cengage.com/CPReader/View/9780840066756/default.aspx?anon=True#6b6fdddc-f3ea-43b0-acb7-27d4583b5654 (Select "Chapter 14", and "Videos")

2) Answer the 3 Questions found on page 420 in your text.

3) Be sure to review your syllabus for a generic grading rubric on how this assignment will be evaluated.

Attachment:- hw6.rar