ADVERTISING Develop a narrative on the "advertising" you will use for your Health Food Retail Franchise store. Do not include an advertising budget. MASS MEDIA Focus on the types of mass media you would use. Describe the "message" you want in the advertisements. SALES PROMOTION Describe the Sales Promotion strategy you will use for your Health Food Retail Franchise store. Be sure to address how you will use displays, coupons, contests, samples, premiums, etc. (if at all) to increase foot-traffic in your store and sales"