Advertising creativity is viewed as the ability to generate, Ask an Expert

Management Studies

Advertising creativity is viewed as the ability to generate unique and appropriate ideas that can be used as solutions to communication problems. This definition suggests that a creative ad is one that is novel but also relevant or appropriate. Find an example of an ad (either print, TV commercials, online ad/video, etc) that is novel but not necessarily relevant to the product or service. Discuss why the client would have approved this ad.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92520039

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