Advertising creative believe ad pretesting inhibits their, Ask an Expert

Management Studies

Advertising creative believe ad pretesting inhibits their creative process and results in too much sameness in commercials. Marketers, on the other hand, believe that ad pretesting ensures the ad campaign will connect with consumers and be well-received in the marketplace.

Take a position on the issue by supporting one of the following statements:

Ad pretesting in often an unnecessary waste of marketing dollars.

Ad pretesting provides an important diagnostic for marketers as to the likely success of an ad campaign.

View complete question

Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92279752

Have any Question?Write your Review or question?

Related Questions in Operation Management

1 write an article related to hotel differentiation write a

1. Write an article related to hotel differentiation. Write a summary discussing the differentiation strategy/strategies applied and how it can generate demand. 2. Palsgraf v. Long Island Railroad Company, 248 NY 33 (192 ...

The winfield distributing company has maintained an 80

The Winfield Distributing Company has maintained an 80% service level policy for inventory of string trimmers. Mean demand during lead time is 170 trimmers, and the standard deviation during lead time is 60 trimmers. The ...

1 think about an interteam challenge or conflict that you

1. Think about an interteam challenge or conflict that you have either been part of or have observed in your organization. Describe what the issues were and discuss what steps you would take to reduce the chances of conf ...

Swansong a new cell phone manufacturer wants to give

Swansong, a new cell phone manufacturer, wants to give customers more choice in the selection of back covers for their phones. Customers order the phones directly from the manufacturer and can select from the following m ...

Scenariojeb and josh are lifelong friends jeb is a wealthy

Scenario: Jeb and Josh are lifelong friends. Jeb is a wealthy wind-power tycoon, and Josh is an active outdoor enthusiast. They have decided to open a sporting goods store, Arcadia Sports, using Jeb’s considerable financ ...

In this assignment students are asked to provide responses

In this assignment, students are asked to provide responses to the following five questions. Your entire assignment should not span more than one page. Please use complete and full sentences. 1- How has your understandin ...

Refer to the example of how kampn management addressed some

Refer to the example of how K&N Management addressed some of the questions in the Senior Leadership category of the Baldridge Criteria in this chapter. Explain what practices address each of the specific questions: a) Ho ...

1 in a pallet-inpallet-out trans shipment warehouse which

1. In a pallet-in/pallet-out trans shipment warehouse, which of the arriving pallets should be stored in the most convenient location? Assume storage is single-deep pallet rack, using a policy of shared (“random”) storag ...

What message is yahoo really relayingin the late 1990s

What Message Is Yahoo Really Relaying? In the late 1990s, almost every browser had Yahoo as its home page, and Yahoo was a market leader. But by the early 2000s, Yahoo lost its leadership position in content aggregation, ...

1 choose criteria for a checklist to identify the quality

1. Choose criteria for a checklist to identify the quality problems (possible defect issues) for manufacturing shirts and blouses. 2. Prepare a fish-bone chart explaining how a pizza delivery can arrive late on a Friday ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Operation Management Expert