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Address the following questions about British Airways:

- How may a project management approach enhance the effectiveness of operational optimization efforts?

- How must organizations quantitatively and qualitatively measure the implementation of operational optimization strategies?

- What key operating measures must be included in an evaluation of changes in operational effectiveness?

- How may information technology and decision support systems support the assessment of operations?

- How could the organization define the parameters, levels of accountability, and validation for each level?

- How would the results of this assessment affect the plan to support modifying the strategy to address changes in the global economy?

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