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Additionally to creating the discussion problems, determine suitable article in a Journal or Newspaper associating to issue of customer focus or Customer Relationship building for discussion on forum. Discussion will consider:

a) Why is this article suitable to the topic?
b) Can any of marketing associated theory from this chapter be associated to article?
c) What can be learned from this?

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M936848

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