Activity Instructions

This assignment requires you to:

Provide a company overview of Apple, Inc.

Provide answers to all of the below, using the bulleted items as headings.

Summarize the company's marketing mix based on one or several of the following elements crucial to marketing management as discussed in chapters 1, 2, and 15 of your Marketing Management text:

Product and branding strategies (appropriate service strategy if the company has a consumer orientation).

Pricing strategies.

Supply chain strategies (how they place the product in the market).

Integrated marketing communications.

Promotional strategy.

For Apple, Inc., provide an explanation for the following:

The company's presence in domestic and international markets.
The company's vision and execution of strategy that set its direction.
The company's plans for growing and servicing its customer base.

Submission Requirements

Written communication: Written communication should be free of errors that detract from the overall message.
APA formatting: Resources and citations should be formatted according to APA (6th edition) style and formatting.
Resources: Minimum of 2 sources required.
Length: 2-3 typed, double-spaced pages, NOT INCLUDING THE COVER PAGE AND REFERENCE PAGE.
Font and font size: Times New Roman, 12-point.