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Activity : Ford and Taylorism
URL: http://www.youtube.com/watch?v=8PdmNbqtDdI

Questions to consider:

1. Would workers in Australia, America or Europe accept the Taylorism in this form today?

2. Consider the design of scripts for use in Call Centres, can you see Taylorism in that? Explain.

3. This ‘clip' is showing history from 100 years ago. Some would say that ‘the world has moved on' and these ideas are out of date. However, could there be parts of the world today for which these ideas might be just what they need? Explain.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91945293

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