Ask Question, Ask an Expert


Ask Operation Research Expert

Case study:

Integrating CRM and ERP Applications with IBM Web Sphere Cast Iron Cloud computing has become a business evolution which is impacting all facets of business nowadays, comprising sales, marketing, manufacturing, quoting, ordering, finance, service, and email. Companies want a full picture of their customers, one that’s produced from CRM, particularly sales, marketing and customer engagement service, and ERP, which comprises the financial status of customer accounts, supply chain information and even warehouse management data. All of this includes helpful information for engaging with customers.

For many years, cloud business intelligence was primarily the domain of startup vendors providing Software as a Service (SaaS) BI tools as alternatives to the traditional on-premises software sold by the BI market leaders. However cloud BI is becoming more mainstream as rising numbers of corporate users embrace the cloud computing and SaaS models as part of their business intelligence strategies.

As each function moves to the cloud, it needs migration and integration. In addition, each vendor which gives a cloud solution makes its own interface to the application. This fact makes a challenge in IT organizations of companies of all sizes and locations as they attempt to understand and then manage these unique application interfaces and integrate applications from cloud to cloud and cloud to on premise.

An integration solution should bridge the gap between the on-premise existing systems and new cloud applications, platform, and infrastructure, giving a rapid and easy-to-use method of setting up the integrations as one of the biggest advantages of cloud-based services is the ability to roll out application access to employees anywhere at any time, and also take benefit of new functionality that cloud-based providers can frequently deliver more quickly than is possible with in-house CRM and ERP systems.

IBM WebSphere Cast Iron gives a solution which meets the challenge of integrating cloud applications with on-premise systems, cloud applications-to-cloud applications, and on-premise to on-premise applications. The WebSphere Cast Iron environment focuses on the business requirements, the applications and the business user requirements, while eliminating the daunting complexity of integration.

By using the WebSphere Cast Iron Cloud Integration for a simplified experience, midsized and large companies attain some benefits: Companies can connect their hybrid world of private clouds, public clouds and on-premise applications in days due to the simple “configuration, not coding” approach; it as well offers Integration to a comprehensive set of preconfigured Template Integration Processes (TIPs) for the most common integration scenarios between popular cloud and on-premise applications. Such TIPs remove the need to build integrations from scratch and further accelerate their implementation times.

The configuration-based approach and TIPs help companies decrease integration costs; Built-in connectivity to common applications and decreases maintenance costs of hand-coding changes as the application providers update their APIs. Built-in exception handling and error notifications significantly decrease monitoring and management costs. Additionally, companies can sometimes decrease licensing costs to back-office applications for cloud users by providing real-time access to this information in the cloud.

The visual user interface and the simplified configuration experience decrease the need to use expert resources for cloud "plumbing" projects. They as well permit companies to reallocate such expert resources on more strategic innovation-oriented integration projects. With WebSphere Cast Iron Cloud Integration, cloud users no longer waste precious time logging on or searching in multiple applications to access critical business information. Rather, they get real-time visibility of data in the cloud and maximize their productivity. Since of this productivity improvement, user adoption rises and companies can maximize the value of their investments in the cloud applications.

One kind of integration where WebSphere Cast Iron is of benefit is when to synchronize account records between an ERP (enterprise resource planning) system and a cloud-based CRM (customer relationship management) system. If a company just procured the CRM system (such as from and require to synchronize the master list of customers and other business critical data with the company ERP system (like from SAP). The challenge is to accomplish this essential integration without embarking on a lengthy, costly and complex project cycle which needs specialized skill sets and multiple moving parts to install and maintain.

The WebSphere Cast Iron solution gives an approach to integrating applications that doesn’t need any programming knowledge. The CRM system is intended to be used by the call center and the sales teams to communicate with their customers.

To work with CRM system, account data is required. This account data is available in SAP however should be transferred into Likewise, customer information that is available in must be transferred to SAP.

WebSphere Cast Iron Cloud Integration is mainly used to keep the data of the two systems synchronized. The account data is available in SAP however should be transferred into In this scenario, an orchestration is mainly used to synchronize new and updated customer data from SAP into


problem 1: What are the advantages obtained by companies who bought IBM WebSphere Cast Iron?

problem 2: Describe what do you mean by Software as a Service (SaaS).

problem 3: How does the cloud ERP work?

problem 4: From the case study how could IBM WebSphere Cast Iron implement security? Validate your answer.

problem 4: According to you, why records require being synchronized between the enterprise resource planning (ERP) system and a cloud-based customer relationship management (CRM) system?

problem 5: Describe, with illustrations from the case study, how legacy systems have been used.

problem 6: Clarify on the concept of SAP. 

Operation Research, Management Studies

  • Category:- Operation Research
  • Reference No.:- M96204

Have any Question? 

Related Questions in Operation Research

Advanced diploma of businessestablish amp maintain

Advanced Diploma of Business Establish & Maintain Strategic Networks Assessment Tasks 1: Description: Strategic networks could be a valuable source of information, expertise and competitive advantage for organisations, o ...

Prepare a report on the impact of purchasing strategies on

Prepare a report on "The impact of Purchasing Strategies on Performance of Organization's Performance: A Case of Construction Industry in Australia" Couple of contents in the table is explained below, like what you have ...

Regression line drawn as yc1075x when x was 2 and y was 239

Regression line drawn as Y=C+1075x, when x was 2, and y was 239, given that y intercept was 11. calculate the residual

Q1 how easy do you find it to contact usq2 how do you rate

Q1. How easy do you find it to contact us? Q2. How do you rate availability of the following services from ESD? Use the following rating: 1 -> Poor 2 -> Average 3 -> Good 4 -> Very Good 5 -> Excellent f) Pest Control & F ...

Q1 explain the scope of operations researchnbspq2 what are

Q1. Explain the Scope of Operations Research.  Q2. What are the Features of Operations Research? Q3. Explain the Monte Carlo Simulation. Q4. Explain the characteristics and constituents of a Queuing system. Q5. What do y ...

For the effective execution of intelligent transportation

For the effective execution of Intelligent Transportation System (ITS) and Information Technology (IT) advancements, the Transit Enterprise Architecture and Planning (TEAP) Framework venture has tried to furnish travel o ...

Use the following article on qualitative approaches written

Use the following article on qualitative approaches written by Kahlke (2014), to answer the following questions They note how in the development of qualitative research, three major methodologies are discussed most frequ ...

Operations research - projectintroduction1 the problems

Operations Research - Project Introduction 1. The problems should be formulated as Mixed Integer-Linear Programming problems and computational results obtained using AMPL where necessary. Do not try to use the in-built A ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

A cola-dispensing machine is set to dispense 9 ounces of

A cola-dispensing machine is set to dispense 9 ounces of cola per cup, with a standard deviation of 1.0 ounce. The manuf

What is marketingbullwhat is marketing think back to your

What is Marketing? • "What is marketing"? Think back to your impressions before you started this class versus how you

Question -your client david smith runs a small it

QUESTION - Your client, David Smith runs a small IT consulting business specialising in computer software and techno

Inspection of a random sample of 22 aircraft showed that 15

Inspection of a random sample of 22 aircraft showed that 15 needed repairs to fix a wiring problem that might compromise

Effective hrmquestionhow can an effective hrm system help

Effective HRM Question How can an effective HRM system help facilitate the achievement of an organization's strate