According to the:

Hardvard Case

De Beers at the Millennium

Pankaj Ghemawat; Sonia Marciano

a) How has De Beers attempted to manage the supply of and demand for diamonds over time?

b) List each element of the diamond industry’s value chain and evaluate the opportunities and difficulties of maintaining monopoly profits for each element. In which aspects of the diamond mining and distribution value chain do you believe that De Beers will face increasing competition? Conclude with your recommendation.