According to the textbook psychological noise is akin to, Ask an Expert

Management Studies

According to the textbook, psychological noise is akin to static in radio transmission. It interferes with and distorts the message. This can occur if many similar advertisements are beamed to the audience in quick succession, so that in the end none of the messages is understood or absorbed. This can occur if the recipient is engrossed in his or her thoughts and the message is not even received subconsciously. It can also happen if the advertisements of similar competing products are broadcast in succession. In this case the USP of one may be attributed to the other and vice versa.

Strategies that Marketers use to overcome psychological noise are:

Repeating the same message using text and graphics in the same advertisement

Various digital technologies enable the marketer to monitor the recipient’s access to the message and further enables the marketer to manipulate the message in a relevant manner depending on the profile of the recipient.

The most effective way of combating psychological noise is product positioning and unique selling proposition of the product. This enables the product message to reach the recipient and to be correctly decoded by the recipient. Do you agree with the post if yes why?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93086087

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