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According to the sponsorship chapter, there are six categories for sponsorship opportunities in today’s marketing environment:

• Sports

• Entertainment, Tours & Attractions

• Cause-Related Marketing

• The Arts

• Festival, Fairs & Annual Events

• Associations and Membership Organizations

For each of the six categories, identify an example of a sponsorship (provide both the sponsor and sponsee) within that category for your local — California or national market — USA. Evaluate whether you believe the sponsorship is a good fit from a strategic point of view. Which of the five primary objectives do you believe to be the primary goal of the sponsorship? Based on your chosen objective, do you believe the sponsorship will be successful for the sponsor? Support your assertions with evidence.

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M92540876

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