According to Pelin Turunc, the pharmaceutical industry discovered high referral value in: a. key opinion leaders b. public sector employees c. college students d. clients in financial distress Any help here

The value a customer could create for the enterprise, if the enterprise made the right offerings at the right time, is: a. actual value b. potential value c. short-term value d. long-term value

According to the Pareto principle: a. 80% of customers produce 20% of the company’s business. b. Customer value is best represented by a bell curve. c. Customer value is best represented by a log-normal distribution curve. d. The differences in customer value are similar to the differences in human height.