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According to our text (HBR, 2011), “Managers using the balanced scorecard do not have to rely on short-term financial measures as the sole indicators of the company’s performance. The scorecard lets them introduce four new management processes that, separately and in combination, contribute to linking long-term strategic objectives with short-term actions” (p. 168).

1. What are the four new management processes?

2. How can these processes be adopted at your organization to improve performance measurement?

Reference:

Business Review Press, Harvard. ( © 2011). Hbr’s 10 must reads on strategy.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91762480

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