According to larry marder the president of the mcfarlane, Ask an Expert

Management Studies

According to Larry Marder, the president of the McFarlane Companies, the company has changed and morphed and grown over the years from a company that simply produced comic books to a company that is also involved in sports figures, music videos, and major motion pictures. This movement from comics to a variety of activities is best described as _____________.

strategic development

product mix

single product strategy

unrelated diversification

globalization

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Operation Management, Management Studies

Category:- Operation Management
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