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According to Kessler (2009:241), one executive stated that "Everything that has made us successful as a company is the problem." Kessler (2009:241) also notes that "...to their credit, they began to rethink their strategies about labeling and portion size."

Answer the following questions:

To what extent:

  • Do you think the food industry overall has made, or will make, a critical perceptual shift regarding hyperpalatable food?
  • Do you think they have been, or will be, successful in making such a shift?
  • Have you begun to fight back on an individual level and against the food industry?
  • Do you plan on fighting back on an individual level and against the food industry?
  • Lastly, how have you, or will you, fight back on an individual level and against the food industry?

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