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According to Heinz Weihrich (1982) the SWOT/TOWS matrix provides practitioners with a tool for systematically analyzing a firms strategic position. Explain in detail this systematic process of constructing the SWOT/TOWS matrix. Use bullet points for each step. How might strategic managers address the limitations of SWOT analysis set forth by Dess et. al. (2010) during this process?

Operation Management, Management Studies

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