Accommodating female leisure travelers

Women are emerging as influencers in the leisure travel sector, and hoteliers need to modify their offerings to accommodate this growing demographic.

All arrows point to women as the clear leaders in this travel sector.

Women are surmounting their traditional roles of mother and caregiver with disposable income per capita experiencing a 6.1% real growth over the 2007 to 2012 period with an 18.2% growth projected for the next seven years from 2013 to 2020, according to Euromonitor International. Moreover, in developed nations, the salary gap continues to narrow, helping to further erode any entrenched glass-ceiling effect. In short, more influence and more spending power means more female-driven consumption.

What are you doing to make your property more useful for women? Knowing that they can make or break your leisure revenue stream, what are you doing to perpetuate a thoroughly healthy relationship with your female leisure travelers?

Please answer the following questions.

As the General Manager of the hotel, what are you doing to attract women travelers? What types of services are you changing or adding? What amenities are you changing or updating to make it more safe or comfortable for women travelers? Are you making any physical changes to the hotel or guest rooms to accommodate this growing demographic?