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Access this discussion forum to discuss the following case: P&G Japan- The SK-II Globalization Project. View the video related to the case before attempting the discussion.

Video title : P & G Japan: The SK-II Globalization Project

Address the following questions:

Should Paolo recommend to the beauty-care GBU that Sk-II become a global brand? Is it a good idea?

What should Paolo's expansion strategy be in the rolling out SK-II? Which county should be the priority? China, Uk, or Japan?

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