ACADEMIC DETAILS

Unit Content and Structure

This unit is designed to allow students to undertake a comprehensive business project that is relevant with their specialisation. It can be provided by industry partners or through a simulated business scenario. It can be supervised jointly by experienced academic staff and industry experts. This is a designated capstone project, allowing students to bring together and apply material learnt in the course to a real world problem.

Capstone Project - Project Plan and Presentation

The presentation should show the concise plan on how to achieve the following outcomes in their capstone project.

The following emphasis
should be made in their presentation:

- Identification of the professional accounting, management and/or public relations issues to be considered in the project
- How to complete the research for the chosen project including appropriate analysis and justification
- What would be the key secondary data and how the data sources can be discovered for the project
- Develop a strategy to address the issues identified for the project including consideration of: accounting, management, public relations implications; and/or other organizational resource implications.

Capstone Project - First Progress Report

The progress report should present the challenges and solutions associated with doing the project.

Capstone Project - Final Report and Presentation

The final project report and presentation should demonstrate the following outcomes:

- Completion of appropriate advanced level research that identifies and provides assistance in solving the accounting, management, and/or public relations problems identified for the project

- Advanced level planning to facilitate the conduct of the project

- Consideration, where appropriate, of the accounting, management, or public relations implications, and other organizational resource
implications of the project

- Advanced ability to communicate effectively the research processes and outcomes of the project

Assessment Requirements:

You are required to conduct an integrated project to reflect your knowledge and skills that acquired during your degree study.

Your project can be a real world situation, e.g., your current or previous employer (please get permission from them before start), or any company that you are familiar with.

Requirements:

a) You can choose to conduct this project individually or in Group;
b) Submit the progress reports (no more than 2 pages);
c) Submit the final Project Report.

In your project report, you can address one or more aspects from the following key areas to discuss:

- Industry and competitive analysis
- Company resources and capabilities
- Global or multinational strategy
- E-business strategy issues
- Diversification strategies and the analysis of multi-business corporations
Financial conditions and financial analysis
- Staffing, people management, incentives and rewards
- Organizational structure, core competencies, competitive capabilities, staffing
- Policies, procedures, operating systems, best practices, continuous improvement
- Corporate culture issues
- Ethics, values, social responsibility
- Corporate communication and public relations

In your final report, you need include:

Section 1. Executive Summary;

Section 2. Background of the company / topic being studied;

Section 3. Issues / Problems that being analysed;

Section 4. Detailed analysis of the identified issues by referring to disciplinary knowledge and skills learnt from your degree;

Section 5. Recommend solution / Suggestions

Section 6. Plan of your career or future study(Must individually complete)

Attachment:- Outline.rar