ABP E-Business Assignment -

The internet has enabled some new online Business Models to emerge and we have discussed some of these this week. We have also discussed Osterwalder and Pigneur's (2010) business model canvas. You are required to applythe business model canvas to 3 innovative online businesses.

The assignment assesses your ability to be articulate, informed and to apply the business model canvas to threereal businesses demonstrating an awareness and understanding of the range of issues and factors involved. The business report will be assessed on the basis of:

Clear and logical discussion of the application of the Business ModelCanvas to 3 businesses. It must include all 9 aspects of the canvas but most importantlythe Core Value Proposition, the Sources and Methods of Revenue Generation and the Costs of Revenue Generation stating any assumptions that you make.

Understanding of business model concepts

Identification and use of three appropriate innovative online businesses that are from different countries and sizes of organisations

Evidence of wider reading/research to substantiate the discussion

Justification for statements made (e.g. logical reasoning rather than unsupported statements)

Critical appraisal rather than pure description

Suitability of the three businesses proposed

Clear title, summary, contents and conclusion

Clear citation and referencing (sources - relevance, range, citation accuracy). You must use at least SOME academic sources - they should not all be from company websites as these are biased.

Professional standards of presentation

Appendices may be used if appropriate - these should be clearly titled and correctly numbered (these do not form part of the 3000 words).

Word Count: 3000