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Abercrombie & Fitch is a successful specialty retailer selling casual sportswear and accessories for upper-income men and women. The company is positioned as a premium-priced brand, with products sold at higher price points than the products sold in the company's Hollister stores.

For this assignment, research this company and visit the Abercrombie & Fitch website for the most up-to-date information about this retailer.

In a two-page essay, evaluate Abercrombie & Fitch's market situation and the company's opportunities for growth. Be sure to discuss these factors in depth, citing sources to support your position.

Your essay should include the following information:

  • Develop a SWOT analysis for Abercrombie & Fitch based on the outline in Chapter 3. 
  • Based on your SWOT analysis and the information you have learned about the company, what recommendations would you offer the company for future growth?

Marketing Management, Management Studies

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