(Answered) Aaker d a 2011 strategic market management hoboken john

Management Studies

Aaker, D. A. (2011). Strategic Market Management. Hoboken: John Wiley & Sons, Inc.

1. What is synergy? What are the sources of synergy? Give examples.

2. Consider three industries, such as hotels, appliances, or computers. For three firms within the industry, identify what value propositions are representing their strategy. Were there multiple propositions? Evaluate. Are they successful or likely to be successful?

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