A zero-level channelmay also be called a backward channelis, Ask an Expert

Management Studies

A zero-level channel:

may also be called a backward channel

is the same as a direct marketing channel

has only one intermediary between producer and consumer

has three members

refers to intensive distribution channels where there are an indeterminate number of channel members

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91627381

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