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Management Studies

(A) What is BCG matrix? Why do we need BCG matrix? How we can use BCG matrix for effective strategic formulation?

(B) How do you categorize various Monsanto's products/services into one of four categories of BCG matrix (Cash Cows, Stars, Question Marks, and Dogs)? Why do you think so? Please make your own BCG matrix and write explanations of the model. I am looking for your own ideas and logic.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92569789

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