a. What does the future hold for traditional mass-media advertising?

b. If you were the CEO of a major television network or regional or national newspaper, what would you be doing now to ensure the livelihood of your company in the next ten to twenty years?

c. If you were the CEO of a major advertising company, where would you recommend companies who traditionally advertise using television or newspapers to advertise now? Explain your answer. All postings need to reflect your knowledge, both recently acquired through your readings and from previous knowledge. Ensure you use the information from your readings and outside research, utilizing properly formatted APA citations and references.