A well written marketing plan upon which an organization can execute is the concluding project for this course. Your marketing plan will be based on a real life, publicly traded company. You will take on the role of CHIEF MARKETING OFFICER for this company. In your new "job" you will conduct a SWOT analysis based on public information, develop a list of ORIGINAL marketing recommendations, and selecting one recommendation, write implementation plan, including follow up metrics. You may consider a marketing plan on any of the following topics

• Introduction of a new product
• Introduction of a new service
• Expanding an existing product to an entirely new buyer segment
• Expanding an existing product to an entirely new geographic market

This is NOT a research paper that documents the current marketing activities of your target firm.

The assignment is to be completed in POWERPOINT, as most organizations today use this format for marketing plan communication with management. A template and rubric have been attached as a resource.