(Answered) A using your own experiences secondary researches and

Management Studies

a) Using your own experiences, secondary researches, and exploratory research methods (interviews or direct observations), profile the primary market segment(s) for a food storage container.

b) Develop a segmentation approach for the market of your product and provide rationale for why this approach is a good one.

c) Concentrate on the first 2 questions: (a) What do they want to buy, and (b) Who are they?

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