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A top executive claimed that top-level management   is craft technolgy becuase the work contains intangibles, such as handing personnel, interpreting the environment, and coping with unucal situations that have to be learned through experience. If this is true, is it appropriate to teach management in a business school? Does teaching management from a textbook assume that the manger's job is analyzable and hence that formal training rather than experience is most important?

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