A SWOTT analysis helps evaluate current performance and future potential, especially in relation to competitors. Organizations use SWOTT to assess strengths and weaknesses within the organization, threats and opportunities from outside the organization, and trends that might have long-term consequences for the organization and the industry as a whole.

1. Perform a brief SWOTT analysis on a company of your choice as seen through the eyes of a marketing manager.

2. Justify some recommendations for overcoming factors that might impede progress of the organization and for taking advantage of factors that could benefit the organization.