A successful supply chain strategy includes good design and implementation. However, supply chain strategy is not considered truly successful until there is a measurable contribution to the bottom line. To be successful, managers must plan, forecast, and execute the operational plan as well as face and overcome the organizational, partner-based, and personnel-based factors that can diminish value. Effective supply chain management continues to grow in importance as a competitive differentiator for most companies. However, most companies fail to realize a competitive advantage or value for the customer.

• What do you consider are some of the problems that affect supply chain management success?

• Using at least two current examples, discuss effective supply chain strategies that were used by a company to positively impact organizational effectiveness and yield desirable results.