A successful brand relies on the ability to plan, implement and control marketing strategies. You are to compile and present a marketing plan for your own business. To do so you will need to profile your business and market, assess the environment, define specific marketing objectives, develop specific strategies, determine how you will implement your plan, and determine how you will evaluate the success of the implementation and what you might need to correct(see marking schedule below).

Your plan should be developed with the proposed customer/s and products/services in mind, while also ensuring that it is an appropriate fit to your current business.

You are expected to demonstrate thorough research skills, and balance academic content with the realities of the business environment you have identified.

Length: Maximum 20 pages, plus bibliography and appendices