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A study of Kickstarter projects showed that 54.2% were suc-cessful, that is, achieved its goal and raised at least the targeted goal amount. In an effort to identify network dynamics that influences success, projects were subdivided into projects of owners who had backed other projects before, during or after creating their project (owners with backing history) and projects of owners without backing history. The results are as follows:

PROJECT OWNER'S BACKING HISTORYProject OutcomeBacking HistoryNo Backing HistoryTotalSuccessful17,66719,20236,869Not successful10,92120,26731,188Total28,58839,46968,057Source: Data extracted from Zvilichovsky et al., "Playing Both Sides of the Market: Success and Reciprocity on Crowdfunding Platforms," bit.ly/OoyhqZ.

  • Construct contingency tables based on total percentages, row percentages, and column percentages.
  • Which type of percentage-row, column, or total-do you think is most informative for these data? Explain.
  • What conclusions concerning the pattern of successful Kick-starter projects can you reach?

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