A study into the marketing factors influencing that persuade the decision making of Chinese student

A study into the marketing factors influencing that persuade the decision making of Chinese student to study in the Huddersfield University. The marketing mix can be better utilized to overcome the problems associated with the service specific features of education.  By offering education with enhanced features like updated syllabus and industry interaction, they can improve the quality of the product. With franchising and better infrastructure facilities and experienced instructors, marketers can meet customer expectations. With the right mix of all the Ps, tailor-made customer focused courses can be offered.

Technology like computers, LCD projectors and multimedia, has helped service providers offer better service to more customers. It has enabled instructors to deliver the service in less time in an effective manner to even a large group in high contact regular education. It has enabled them to concentrate more on knowledge management rather than on preparation of teaching notes.