A student will pick a product or product line and conduct a, Ask an Expert

Management Studies

A student will pick a product or product line and conduct a marketing analysis for it. The size of the company is not a factor. In fact, small companies will be more welcome, so you might share your analysis with the managements/owner and let them benefit from it. The analysis should include:

• Background

- Brief introduction and history of your company
- Brief SWOT analysis (strengths, weaknesses, opportunities and threats)
- Market share for company and 2-3 key competitors for the most recent year

• Product

- Product life cycle stage for the brand
- Type of product
- Product strategy used

• Price

- Price range of your brand
- Competitive pricing for 2-3 key competitors
- Pricing strategy

• Place

- Number of locations (including headquarters, manufacturing sites, sales outlets, etc.)
- Distribution strategy

• Promotion

- Promotion objective
- Promotion strategy
- Promotion tools used

• What are your recommendations "your two cents"?

- Present a discussion of how you would alter the situation described above to improve the Marketing effectiveness of the brand.
- Organize your thoughts according to the four elements of the Marketing Mix (4Ps)

View complete question

Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M91607051

Have any Question?Write your Review or question?

Related Questions in Marketing Management

Marketing leadership and planningtasksscenario improving

MARKETING LEADERSHIP AND PLANNING TASKS Scenario: Improving customer experience to enhance market leadership Most organisations are experiencing increased competition in today's global market, as products and services ar ...

Question identify a brand in your cabinet or pantry do you

Question: Identify a brand in your cabinet or pantry. Do you believe this brand will have a finite lifespan or one that lasts forever? Support your reasoning. Your journal entry must be at least 200 words. The response m ...

What environmental factors have affected the types of costs

What environmental factors have affected the types of costs in the airline industry after 2001? What specific tactics has Southwest deployed to blunt or exploit these environmental factors? How have these factors influen ...

Question 1200 words on your favorite retailer and their

Question: 1200 words on your favorite retailer and their major competitor as discussed in class. This should focus on the different elements that make up the retail strategy of the companies and other factors that appeal ...

Question research identify and discuss what the marketing

Question: Research, identify, and discuss what the marketing mix is as well as why it is important to a business. The requirements below must be met for your paper to be accepted and graded: • Attempt APA style, see exam ...

Question what you have to do is to talk about an american

Question: What you have to do is to talk about an american ad for example burger king or something and it's two paragraphs just explain the reason of the advertisement and explain the things there. The response must be t ...

Question - market entry strategyperform a market entry

Question - Market Entry Strategy Perform a market entry strategy used by Ford Motors evaluating the possible growth opportunities for the company. Use SWOT Analysis and Five Porter's Forces to perform a comprehensive res ...

Strategic marketing proposalassessment descriptionyou are

Strategic Marketing Proposal Assessment description You are the Marketing Development Team of a global organisation. Your team is to plan for an integrated marketing communications launch of a new product. You are requir ...

Assignment 1 part a your marketing planfor this assignment

Assignment 1: Part A: Your Marketing Plan For this assignment, you will document your hypothetical company's background information and mission statement, your company's short- and long-term goals, an environmental analy ...

Objectiveto demonstrate an understanding of international

Objective To demonstrate an understanding of International Marketing To show how an understanding of both the theory and practice of International Marketing To show an good understanding of the subject matter of the indi ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Marketing Management Expert