A small computer retailer makes every effort to satisfy customer needs both before and after the sale. But this retailer regards social problems such as environmentalism besides economic development as being beyond the scope of his business. We can correctly define this firm's management as having recognized 1. Social responsibility as the domain of big business. 2. Ethical obligations to customers however no social responsibilities. 3. Some degree of communal responsibility in its commitment to customers. 4. The existence of social responsibilities however having failed to do anything about them.