A Situational Analysis* is one component of a Marketing Plan and as such it will give you the opportunity to showcase your research and writing skills, while providing a valuable service for your internship organization.
To assist you in writing your Situation Analysis and follow each of the steps included in the Situational Analysis portion of the tutorial, except the Analysis of Financial Condition.
Please note that you will find templates for each of the sections of the Situational Analysis by clicking the right arrow underneath the Situational
Analysis outline on the webpage. In addition to providing additional information, this outline also shows how the Situational Analysis fits into the larger Marketing Plan if you left click on the arrow.
Your Situational Analysis should be researched (including citations for any references you include) and presented to your supervisor both orally and in written form (typed).
If done correctly, it should end up around 10 pages in length. Sources of data can include internal company data, interviews with management personnel, competitor analysis, customer focus groups, surveys or interviews, and physical observation.
All sources of research including books, periodicals, web sites, interviews and other research must be referenced in the text and cited in footnotes. The elements of the Situation Analysis include the following.
Situation Analysis
• Current Product(s)Focus on events and Social Media and Radio,advertisement
• Current Target Market(s)Social media, Chinese in bay area, new immigrants...ETC DO some research
• Current Distributor Network(s)
• Current Competitor(s)Skylink, KTSF, World Journal. Those are competitors.
• External Forces
• Summary
Formatting of Papers
All papers should be double-spaced with 12 pt. font. References should be cited where appropriate in the Situation Analysis. You may use any style (end notes, footnotes, etc.), as long as you are consistent throughout.
Moreover, This paper is sumarzing a person who has an experience for marketing SING TAO Daily. The marketing postion is focus on event planning and organization to have teamwork with SING Tao Radio's CO-worker.