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A. Select one of the following organizations and describe a marketing research problem in which both survey and observation methods could be used for obtaining the information needed: (1) a bookstore, (2) a restaurant, (3) a department store, (4) a zoo, or (5) a hardware/home improvement store.

Be sure to provide sufficient explanation of the research problem and how survey and observation methods can be used to obtain the needed information.

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Operation Management, Management Studies

Category:- Operation Management
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