A retail store places an ad in the local newspaper for, Ask an Expert

Management Studies

A retail store places an ad in the local newspaper for capri pants. The sales of the featured pants increase significantly for the next two weeks; sales in the rest of the sportswear department go up as well.

What do you think are the short- and long-term objectives of the ad? Justify your answer.

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M92042000

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