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A researcher needs to determine how many boxes of a particular brand of cereal were sold in a given region in a typical week. Which of the following is probably the best method?

Arrange for a pantry audit.

Put a researcher with a clipboard next to the cereal display.

Collect supermarket scanner data.

Conduct a survey of shoppers.

Employ a mystery shopper.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92038532

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