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A recently formed company has had great success marketing its products. Their products are suited to online sales and to personal sales. After several very successful months, sales have started to decrease. The decrease is not enormous but if it continues the organisation will not meet its marketing and sales objectives. For what reasons is this likely to happen and what aspects of the market mix might the organisation examine with a view to rejuvenating sales? What actions could they take? (450 words)

HR Management, Management Studies

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