A reality of communication is that the same sign often, Ask an Expert

Management Studies

A reality of communication is that the same sign often means different things to different people. The red ribbon, for example, means different things to different groups.

Provide an example from your own personal experience in which the same sign might have differential meaning for diverse people. What are the general implications for marketing communications?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92046173

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