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A publisher sells books to Borders at $12 each. Borders prices the book to its customers at $24 and expects demand over the next two months to be normally distributed, with a mean of 20,000 and a standard deviation of 5,000. Borders places a single order with the publisher for delivery at the beginning of the two-month period. Currently, Borders discounts any unsold books at the end of two months down to $3, and any books that did not sell at full price sell at this price.

Borders will consider this book to be a bestseller if it sells 25,000 copies. What is the probability that it is a bestseller?

What order quantity maximizes Borders’ expected profit?

How much is this expected profit?

What is the corresponding fill rate?

How many books does Borders expect to sell at a discount?

The marginal production cost for the publisher is $1 per book.   How much profit does the publisher make given Borders’ actions?

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M91411487

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