A products package is often referred to as a silent, Ask an Expert

Management Studies

A product's package is often referred to as a "silent salesperson" and is the last marketing offert before consumers make a selection in the store. One model used to evaluate a product's package is the VIEW model: Visiblity , Information , Emotion , and Workability . Visibility refers to the package's ability to stand out among competing products on the store shelf. Information is the type and amount of data included

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M972205

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