"A product is something that is made in a factory; a brand is something that is bought by a consumer". (King 1996)

Describe the important advantages that branding offers to both the manufacturer and the consumer, and the vital role it plays in the effective integration of marketing communications in an organization.

Illustrate your arguments with examples from the local marketplace.

Additional Requirement

This assignment is a part of marketing is related to branding and advertising. The question is about ‘the role and advantages of branding in effective integration of marketing communications in an organization'. The importance of branding and advertising cannot be underestimated in today's world. Appropriate marketing and advertising is needed for any product to sell. All these questions regarding the concept have been addressed in the solution with appropriate examples and references.

Word limit 2860