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A producer of felt-tip pens has received a forecast of demand of 30,000 pens for the coming month from its marketing department.

Fixed costs of $25,000 per month are allocated to the felt-tip operation, and variable costs are 37 cents per pen.

Explain and please provide the excel formulas.

a) Find the break-even quantity if pens sell for $1 each.

b) At what price must pens be sold to obtain a monthly profit of $15,000, assuming that estimated demand materialized?

Operation Management, Management Studies

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